The App That Could Destroy a Male

In the last ten years social media has exploded, Twitter, Facebook, LinkedIn the list is endless and always evolving as different ideas are thought up - the notion is the same but with just different perks. However one app has caused controversy in South America with one case even going to court.

Lulu, an app specially made for women, gives them the chance to rate their male Facebook friends on appearance, character and sexual performance the ratings can then be viewed by other their Facebook friends.

Not only is this app humiliating to any male that has been 'rated' but if this app takes off globally (it already has been downloaded more than 'whatsapp' in Brazil) it could destroy any male that has an ex-girlfriend that is on a revenge mission.

The home page of Lulu the app that has already caused a lawsuit. Picture courtesy of telegraph.co.uk

Felippo de Almeida Scolari a law student from Sao Paulo in Brazil is suing Lulu - his ratings were so low hastags came out describing him as "#ShouldComeWithAWarning" and "#CheaperThanBreadandButter". The app was probably designed as a bit of fun for young girls to do in there spare time however when a male is given that type of review it is a serious breach of privacy, not only in Brazil but in most countries over the globe.

Mr Scolari, who is suing Lulu for £7,000 for damages, told The Telegraph: ""I was disgusted because I didn't authorise my details to be used by this app." Mr Scolari has since said all the damages he receives will be donated to charity.

The breach of privacy is a serious issue (even more so when the comments are defamatory), especially here in England, can you imagine if an ex wife of a famous footballer could comment on there sexual performance and those comments could be published in a newspaper. But in reality if comments like that were published newspapers would be sued to excess.



Felippo de Almeida Scolari with his lawyer, plans to sue  lulu for £7,000 in damages. Picture courtesy of smh.com 

Since the emergence of the court case  Lulu have come out and said men can remove their profiles so women cannot rate them. A argument that is flawed - Lulu should have been given permission by the male to publish sensitive and at times humiliating content. The male should not have to take action to remove the sensitive material.

Just as women activist are trying to push for women's equality they then get pushed back a step by the app by doing the exact same to males. We all love a bit of fun on our mobile and tablet devices but at the expense of someone else's private life is a step too far.